India is emerging as a digital
outsourcing hub for diverse services including online advertising,
social media and website design. Online advertisement and mobile advertisement
form the two major chunks of digital marketing. Rising demand for digital
marketing is spurred by the increased use of the 4G connections and smartphones
along with a fast-growing e-commerce business. There is a dearth of skilled
professionals in
Government initiatives such as the digital
India initiative has led to the increase in digital consumption in India, which
has benefitted the various digital advertising agencies. Growth in internet
penetration with an increase in the usage of smartphones, has led to the
expansion of e-businesses, resulting in the rise of online shoppers. With the
growing numbers of mobile applications and mobile platforms rich in new
features, mobile ads are the newest and one of the most promising digital
marketing formats today. These advertisements allow maximum consumer exposure
due to the mounting number of mobile devices that people carry everywhere.
Mobile social media apps or sites, third-party app stores, gaming apps,
mobile-friendly educational sites and other apps are the most used platforms
for mobile ads in India
Key
growth factors
o Most of the Indian households own only one
television at home, which has increased the use of smartphones and tablets,
resulting in the emergence of over the top media players and has placed
contents like live sports events, reality programs, movies, television series,
etc. With the help of digital marketing, the e-players can convert social
networking to market places. Rapid internet penetration and technological
advancements have helped in the rapid evolution of the online education sector
in India.
o In India, emergence of the e-commerce
ecosystem has led to a successful proliferation of digital marketing revenue,
which includes online travel and ticketing, online retail, online marketplace,
online deals and classified online portals.
Threats
and key players
o Low data speed and unstable connection
together with low broadband penetration are still predominant in India. Lack of
awareness about new technology, cost of technology and low computer literacy
causes hindrance to the growth of the digital market in the rural areas.
o AdGlobal360 India Private Limited, DDB
Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide
(India) Private Limited, Gozoop Online Private Limited and Interactive Avenues
Marketing Solutions Private Limited are some of the major players operating in
the digital marketing market in India.
What is
covered in the report?
1. Overview of the digital marketing industry
in India
2. Historical, current and forecasted market
size data for the digital marketing market in India (2016 to 2023)
3. Qualitative analysis of the digital
marketing market in India
4. Qualitative analysis of the major drivers
and challenges affecting the market
5. Analysis of the competitive landscape and
profiles of major players operating in the market
6. Key recent developments associated with
the digital marketing market in India
For more
enquiry contact our sales team at: sales@ingeniousreports.com,
+ 1 347 480 2054
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